NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- FCB today announced the appointment of Danilo Boer as Global Creative Partner, bolstering the award-winning creative leadership team under Global Chief Creative Officer Susan Credle. Partnering with Credle, Boer will further evolve FCBs creative vision while also supporting FCBs ongoing investment into innovation-fueled creativity. Boer joins FCBs Global Creative Council and will serve as the connector among the networks global creative teams that have delivered renowned work, leading FCB to be named Cannes Lions 2020/2021 Network of the Year. Boer will partner with FCBs global leaders to build on and evolve the networks creative offering that centers around both solving clients short-term business problems and delivering timeless ideas that build brand equity.
I have followed Danilos career for over a decade. His creative ambitions align with FCBs perfectly timely ideas that activate the business while also building brand equity over time. Our shared ambition is to prove that creativity is an economic multiplier, said Credle. Most importantly, Danilo is a creative who is generous with his talent. He will be a great partner to our agencies around the world. He cares about other peoples creative success as much as his own, maybe more.
Most recently, Boer oversaw Ogilvy New Yorks creative department of over 100 employees as he emphasized innovation and cultural relevance, which helped reignite the agency with a streak of pitch wins for new clients including Absolut Vodka, Zippo and World of Hyatt; and create award-winning work for clients such as IBM, IKEA, Samsung and Instagram. Prior to joining Ogilvy, Boers creative excellence was inescapable as he rose through the ranks at BBDO New York, ultimately becoming Executive Creative Director and leading the creative teams of multiple global brands like Bacardí, Macys and GE. While Bacardí and Macys are iconic brands, they were not seen as fresh or exciting in their rapidly expanding categories. Boer changed that perception with his upbeat, invigorating creative.
This appointment follows a historic year for FCB. In addition to the accolades from Cannes Lions, FCB was chosen as Adweeks 2020 Global Agency of the Year, was the most awarded network at the 2021 ANDY awards for the second year in a row, and was named the #1 Global Network for promoting Good Causes on The Good Report all for work driven by FCBs Never Finished philosophy, Credles 456 Scale to evaluate the work and FCBs ongoing investment in personalized, data-driven capabilities.
FCBs memorable and innovative work is shaping our industry and redefining how clients business problems are solved, and its a privilege to now be at the epicenter of the teams journey, said Boer. Im thrilled to partner with Susan, the renowned CCOs, strategists, business developers, data experts and more who are on a mission to prove creativity is an economic multiplier.
Boers appointment is the latest in a series of recent key leadership changes within FCBs global team. In September, Vita Harris was elevated to Global Chief Strategy Officer to evolve FCBs strategic offering across all disciplines, focusing on innovation and on diversity, equity and inclusion (DE&I); in May, Tina Allan was appointed as Head of Data Science & Connections to lead the greater alignment of FCBs deep strategic capabilities with its robust performance and data offerings, including its rapidly expanding and award-winning creative data agency, FCB/SIX. About FCB FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Cannes Lions 2020/2021 Network of the Year, Adweek 2020 Global Agency of the Year, Ad Age 2020 A-List Agency Standout and the #1 Global Network on The Good Report 2020, FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn. Contacts: Melanie Mitchem Melanie.Mitchem@fcb.com 917-902-0998
Titus Wouda Kuipers Titus.WoudaKuipers@fcb.com 347-443-5578
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